Double Page Spread

Contents Page

Change in title font, and added a few extra glow effects. A sound wave type graphic was added at the bottom right. Changed the asking price for the magazine also.

Construction Process

My Magazine Cover Edited

Changed the spacing of the articles text, and also added a website, date, price an an issue number.

My Music Magazine Cover

After creating the digital mockup of my cover, I realised I had strayed away from the idea of my genre, it became more of a electro/synth rock magazine rather than pure rock and aleternative. Therefore, when it came to creating my own original piece I changed the colour scheme to blue. This chilled blue feels much more electronic than the previous but still holds the harshness of a rock genre. Simple effects like a glow help make the splash look like a cool neon sign, like nightlife music, which is related to DJs.

Additional Photos

            

Creating An Original Barcode

When it came to having a barcode at first I was stumped with how to go about it. But, a friend in the older year told me to go on the website dafont. Like I previously posted, this sit has thousands of fonts to download, and fortunately for me it even has a barcode font. This font basically allowed me to type numbers and it would appear as a barcode I had to make sure to pick a font in which the author allows it to be shared and used for personal or commercial use.

Photos - MALE

These are a few photos of a boy for my music magazine, I had the idea to maybe have alternate covers of the duo (artists), one being a male front cover and the other being female. Both my models have dark hair and blue eyes therefore both the covers can have the same housestyle. These photos above were specifically for the front cover. I was hoping to capture an image of the artist looking quite devious and cheeky rather than too serious. The main thing I wanted to focus on was the artists eyes as I feel they are the most important thing needed to engage the audience.

Digital Mockup

This is my digital mockup of what my music magazine could look like. I have just used images of famous bands and artists from the web for this draft. I purposley chose the colours red, black and yellow as I feel they are the msot appropriate for my choice on genre. I used a lot of banner-styles headlines because I believe this gave off a more youthful appearance, it's as though someone has placed stickers on the front cover. It features the majority of conventions from a popular music magazine for it's genre such as Kerrang! or Rocksound.

Layout Ideas

Finding a Font

When it came to choosing a font for my magazine title, I went over to the website dafont. This website has thousands of fonts to choose from, and are all freeware. However, upon choosing a font I had to make sure to pick a font in which the author allows it to be shared and used for personal or commercial use.

Magazine Title Ideas

Larynx - The larynx is the organ in the neck of mammals (including humans). It is more commonly known as the voice box. I like the sound of this word, it's kind of harsh sounding, which will fit with the alternative music genre. The word itself actually looks good as well.

R.E.M (Real Entertainment in Music) -  Obviously a play on with the famous alternative rock band R.E.M. It would also be a marketing technique as it resembles the widely known N.M.E magazine.

Amped/Amplified/Amplitude - The maximum extent of a vibration or oscillation, measured from the position of equilibrium. Thus refering the the vibration of sound within music, as that's all that music actually is. Also, the majority of rock is played through an amp or speaker.

Wavering - To tremble or quaver in sound, as of the voice or a musical note. The waver in sound is also what musicians listen for when creating music, this is a way of knowing if someone is in the right key of music.

Pulsation - Vibration or a beat. This links in very well with the electronic side of my genre, but I feel it may be too far from the rock side also.

Institution

The institution I would be aiming for would be Future PLC. This is because Future have operations in the UK, US and Australia. They also specialise in special-interest publications and have created over 180 publications, websites and events for people who are passionate about their interest. They hold market-leading positions in games, film, music, technology, cycling, automotive and crafts.

Additionally, Future do not have a magazine for the electro/synth genre. I also feel it's a good decision as they would not be too much out of their comfort zone, they have published many heavy metal magazines, and many guitar magazines. These magazines include Classic Rock, Metal Hammer, Revolver, and Guitar World. They were also voted No.1 for guitar magazines world wide. My choice of genre for the magazine has never been published by Future, and I don't think there is a magazine out there specifi to this niche genre.

Future were established in 1985 with just one magazine. Today, Future sells 3.2 million magazines each month; they attract more than 23 million unique visitors to their websites; and they host 27 annual live events that attract hundreds of thousands of enthusiasts. This is perfect for me as my target audience is people who use the internet a lot, keeping up to date with social networking, and people who love to go to music events and gigs as such. They employ nearly 1,200 people in our offices in the UK, the US, and Australia.

Target Audience

The reader of my magazine is to be predominantly male, around the ages of 17 - 30. This will hopefully help me when creating my magazine as I personally fit the targeted audience. The SEG is to be a range, between D and C as I want my magazine to be appealing to the younger generation of students, while still having that appeal of a working class aduilt.

The interest in genre is to be electro/synth rock, such as bands like Enter Shikari, Muse, Lights, Attack Attack and Crystal Castles. Their personality is to be quite distinctive.  As well as this, the interest in 'fashion'. They don't want to wear the latest high street brands but rather the lead singers latest tee shirt is, or they have to have that cool necklace the bassist is wearing. Brands that are quite indie and unique.

I want to aim towards people who are well networked, those who own a computer and have a broadband internet connection. For example, everyday users of electronics such a emails, iTunes, Facebook and Twitter; people up to date on technology. As well as this, I would be wanting to draw in readers who want to know about the latest gigs and festivals near them and likely thoses who have an interest in playing instruments and creating electronic music.

In addition, I would want readers who are fairly up to date on politcial events and social issue (this includes celebrity gossip) as this can give the oppurtunity for small captions and puns that will entertain the reader more so than 'knock-knock'.

And finally, I need the readers to be passionate about music. Music has to be first, and it has to be important to them.

Double Page Spread LIIAR Analysis

Language - The typeface is a serif font which gives off a very professional feel to the article. Addition, when in conjunction with the photograph of the artist (Lady Gaga) it seems to feel very upper class and glamorous rather than business like. The font of the article is consistant throughout exluding the title/artist's name, this is helps it stand out from the rest of the text. The drop caps at the beginning of each paragraph also give off a proffessional feel to the article. There is a huge L in the centre on the right hand page which is very unconventional of a music magazine, this is because it's a unique way to layout the pages. This uniqueness relates to the artist as she is very well known for beingn 'unconventional'. The L is also the only colour on the page excluding the Q logo as that is the branding of the magazine. The photo is in black and white to give of a an Marilyn Monroe/Audrey Hepburn feel to it, which is again relates to being beautiful and glamorous. The photo also gives off a few sexual connotations as Lady Gaga is (seemingly) naked with only a chain-like necklace to cover herself up. It is somewhat like the whole 'chains and whips' fantasy that men may desire.

Ideology - Music is not just about the sound, it's also about the glamour and the fashion. Music is about the social life, it's about being sexy. Music is business, but that business is a lifestyle of partying and being beautiful, having the attention and having people love who you are for who you actually are.

Institution - Q Magazine is produced by Bauer Media, which is based in Hamburg, Germany on the other hand, it also has an address in London. It is however distributed world wide, the main ones being United Kingdom (Bauer Media), USA (Source IPD and Speedimpex) and Australia (Gordon & Gotch). Bauer Media is hugely known for it's world wide success at distribution of their magazines and have a world wide circulation of magazine titles amounts to 38 million magazines a week. They also have a 50% stake in the Cannel 4 owned company - Box Television - which produces several popular music television shows such as Q TV, 4Music, Kerrang! TV and Smash Hits. They are also the creator of Kerrang! magazine, publisher of TVChoice and Total TVGuide, and launched Closer and Grazia magazines. They also have more than eighty influential media brands spanning a wide range of interests.

Audience - The main targeted audience for Q Magazine is males from ages around 19 all the way up to around 39. It's for those who have a real passion for music who like to be informed on gigs and new bands, but also like to keep the gaps filled in, updates on sport for example. This ensures a higher readership as it draws references from the world of sport, comedy, film and even politics.

Representation - This feature represents music as being a fashion, it's a lifestyle of glamour. It also represents music as being an upper class indulgence. It also misleads people into maybe thinking that all musicians, of this specific genre or magazine, are beautiful and good looking.

 

Language - The type face is a Sans Serif type font, which is commonly used for younger aimed audiences or less formal magazine types. The font is consistant throughout apart from the variations of colour, size and spacing. The only exclusion is the article headline which has a vast variation on colour, size and spread. The font typface of the headline also differs from the typeface of the article. The typeface of the headline is very distroted and almost 'shattered', this suits the genre of music as being loud and reckless. The font colour being red represents the bands passion for the music they create. The image of the band dominates 2/3 of the double page, this setting up of the shot is very simple and serious. The photo has a sepia overtone which I feel matches with the article of the band still being their 'old' selves and not needing to change with time. The white graphic behind the font distorts next to the photo, this gives the photo an almost like billboard sign feel to it, and it's been wearing away having been there so long just like the band, they have been in the music career a long time but they're still here creating music.
Ideology - Music is a business, but it's a business that can only be run by fans. It's not about dressing in the latest high street brands, it's about being what you want to be, and listening to what you want to listen to. Not following the rules or the crowd and acting like a sheep, just be who you want to be without having a care for what other people may think. It's your choice in life, don't stop listening to your favourite music because someone else doesn't like it.

Institution - Kerrang! Magazine is produced by Bauer Media, which is based in Hamburg, Germany on the other hand, it also has an address in London. It is however distributed world wide, the main ones being United Kingdom (Bauer Media), USA (Source IPD and Speedimpex) and Australia (Gordon & Gotch). Bauer Media is hugely known for it's world wide success at distribution of their magazines and have a world wide circulation of magazine titles amounts to 38 million magazines a week. They also have a 50% stake in the Cannel 4 owned company - Box Television - which produces several popular music television shows such as Q TV, 4Music, Kerrang! TV and Smash Hits. They are also the creator of Kerrang! magazine, publisher of TVChoice and Total TVGuide, and launched Closer and Grazia magazines. They also have more than eighty influential media brands spanning a wide range of interests.

Audience - Males of the ages between 15 and 24 are the main targeted audience for Kerrang!. It's target to those people who live and breath music. Aiming at people were music is an interest, a hobby and most importantly their life - most in particular Rock and Heavy Metal music genre. Also, it's aimed at the more fashion side of music, for the people who want to dress the way bands and rockstars do - trendsetters - and people who play instruments, those who's lifestyle has completely been evolved around music.

Representation - The band Limp Bizkit give of the feeling of pure passion for their music. They represent artists as being artists because they love creating music, they don't care for what critics have to say, they write the songs that they write because it means something to them emotionally.

 

Language - Straight away we can see the layout is quite messy and in-your-face just like teenagers are, and coincidently the feature band are called The Teenages. The typeface of the article is sans serif apart from titles which are serif. The main colour on the page is a light blue which is a connotation of young teenage boys. On the bottom left is a 'Need To Know' box, but the graphic is like a piece of paper that's been ripped from a notepad which also relates to the young age of school and education. The photo of the band also goings with the idea of youth. The three members of the band are all casually/youthfully dressed and are laying on a bed in what seems like a messy teenage boys room as a it has many unorganised posters of partially clothed women just slapped onto the fall. The position of how they are in the photo also helps with this connotation as they're just chilling out laying back, they're not sat forward and trying to look their best. On the right hand side of the page is a subarticle called 'Everyone's talking about...', again this strongly relates to the younger generation as the are widely known to love to hear gossip and what's current. So this subarticle acts as the place to get the latest gossip. The pulled quote, I feel, is used to appeal to the female audience of NME as it's about the bands sexual activities.

Ideology - Music isn't about being serious and earning money. It's all about helping people have a good time and have fun in life, it's about being care free. Music is a way in which you can exit the real world and just escape from it all, it's not serious and it's not hard work, it's all about enjoying yourself and being happy with yourself.

Institution - NME is produced by the media company IPC Media, formerly known as International Publishing Corporation. IPC Media produces over 60 iconic media brands, so they are very big when it comes to printing; they have done newspapers, magazines, trade and technical (specialist magazines), books and all non-newspaper prints. They're a British publisher and are located in within the United Kingdom  in London. IPC are the publishers of many other big magazines such as NME, Nuts, Look, Pick Me Up, NOW,

 and Marie Claire.

Audience -  The NME magazine is targeted at a male audience of the ages 17-30. It's targeted at those who are great music enthusiasts who's important part in life is music. It's also interested in having the attention of music students and regular gig-goers. Gig-goers is the magazines main target as they're at the heart of music - attending festivals. Also, readers who are techno-savvy, such as people who regulary use social networking sites, and enjoy recieving newsletters are aimed at as NME are big on having fan interaction.

Representation - It represents young musicians as very laid back and cool, they're not in the music business for money but the'yre in it because it's what they enjoy. It shares the common representation of not caring like the previous magazines. It represents the music lifestyle as just being a laugh and a game with nothing serious about it. It's very youthful.

Contents Page LIIAR Analysis

Language - The contents of Q magazine has a very business-like professional look about it. Everything is consistant including the colours and size of the font. As well as this, everything is linear, which again aids the idea of the magazine looking business-like and professional. It continues the colour scheme from the front cover of red, white and black, this is because the Q logo is dominantly red. Unfortunately, this is not the matching contents page to the Q front cover I have chosen, therefore I cannot compare the artists on the inside. However, judging from other contents, the main image is the featured band on the front cover, mainly the reason the audience buy this specific issue. The text is placed on the left hand side because automatically when reading, we read from left to right, therefore the articles will be the first thing we read. But on the other hand, when turning a page, it is the right hand side we see first, this is why the photo is placed on the right.

Ideology - The contents page of this Q magazine is quite in contrast with the cover of Q magazine I analysed, but bear in mind, this may be as they are from different issues. This contents page implies that Q is all business and are very serious. The layout seems somewhat formal giving the magazine an upperclass feel to it, thus implying that music is an upperclass form of entertainment.

Institution - Q Magazine is produced by Bauer Media, which is based in Hamburg, Germany on the other hand, it also has an address in London. It is however distributed world wide, the main ones being United Kingdom (Bauer Media), USA (Source IPD and Speedimpex) and Australia (Gordon & Gotch). Bauer Media is hugely known for it's world wide success at distribution of their magazines and have a world wide circulation of magazine titles amounts to 38 million magazines a week. They also have a 50% stake in the Cannel 4 owned company - Box Television - which produces several popular music television shows such as Q TV, 4Music, Kerrang! TV and Smash Hits. They are also the creator of Kerrang! magazine, publisher of TVChoice and Total TVGuide, and launched Closer and Grazia magazines. They also have more than eighty influential media brands spanning a wide range of interests.

Audience - The main targeted audience for Q Magazine is males from ages around 19 all the way up to around 39. It's for those who have a real passion for music who like to be informed on gigs and new bands, but also like to keep the gaps filled in, updates on sport for example. This ensures a higher readership as it draws references from the world of sport, comedy, film and even politics.

Representation - In theis contents page, the artists are represented in quite a cultural way. One band is in a rural hillside, while another artist is stood near some ancient pillars. This gives the idea of music artists being quite intellectual as this is stereotypical of culture people.

Language - Kerrang! features a one dominant picture which takes up approximately half of the page. Only the main photo is horizontally straight, the other photos are slightly cantered. The red and yellow colours are common in every Kerrang! magazine. The signature from the editor gives the magazine a more personal feel while still being quite formal. There are not many words apart form the article titles, it gives it a very easy feel to read. The fonts are all sans serif which gives the magazine a youthful feel to it.

Ideology - The idelogy for the contents is just like it's cover. Music is a business, but it's a business that can only be run by fans. It's not about dressing in the latest high street brands, it's about being what you want to be, and listening to what you want to listen to. Not following the rules or the crowd and acting like a sheep, just be who you want to be without having a care for what other people may think. It's your choice in life, don't stop listening to your favourite music because someone else doesn't like it.

Institution - Kerrang! Magazine is produced by Bauer Media, which is based in Hamburg, Germany on the other hand, it also has an address in London. It is however distributed world wide, the main ones being United Kingdom (Bauer Media), USA (Source IPD and Speedimpex) and Australia (Gordon & Gotch). Bauer Media is hugely known for it's world wide success at distribution of their magazines and have a world wide circulation of magazine titles amounts to 38 million magazines a week. They also have a 50% stake in the Cannel 4 owned company - Box Television - which produces several popular music television shows such as Q TV, 4Music, Kerrang! TV and Smash Hits. They are also the creator of Kerrang! magazine, publisher of TVChoice and Total TVGuide, and launched Closer and Grazia magazines. They also have more than eighty influential media brands spanning a wide range of interests.

Audience - Males of the ages between 15 and 24 are the main targeted audience for Kerrang!. It's target to those people who live and breath music. Aiming at people were music is an interest, a hobby and most importantly their life - most in particular Rock and Heavy Metal music genre. Also, it's aimed at the more fashion side of music, for the people who want to dress the way bands and rockstars do - trendsetters - and people who play instruments, those who's lifestyle has completely been evolved around music.

Representation - In the contents, BMTH really represent something else compare to the front cover of the issue. They are caring for their fans, and they know they wouldn't be where they are currently without their fanbase.

Language - The typeface is quite unconventional as it doesn't follow a housestyle, the fonts are all different, there are a minimum of three fonts used, two of which are serif, then one of which is sans serif. This somewhat resembles a newspaper or a business document while keeping it's youthful appeal. The only bit of colour (exluding images) is an advertisement for the magazine itself. It's also place on the bottom right of the page as this will be the first thing a reader will see. The font of this advertisement is also prodominantly bigger than the rest of the font on the page (exluding title). Compared to other magazines, this seems to rely more on photographs rather than text, however, it still seems to have a higher reading age than other magazines.

Ideology - This contents page implies that NME is all are very serious but still have a hint of youthfulness and fun. The layout seems somewhat formal giving the magazine an upperclass feel to it, thus implying that music is an upperclass form of entertainment.

Institution - NME is produced by the media company IPC Media, formerly known as International Publishing Corporation. IPC Media produces over 60 iconic media brands, so they are very big when it comes to printing; they have done newspapers, magazines, trade and technical (specialist magazines), books and all non-newspaper prints. They're a British publisher and are located in within the United Kingdom  in London. IPC are the publishers of many other big magazines such as NME, Nuts, Look, Pick Me Up, NOW,

 and Marie Claire.

Audience -  The NME magazine is targeted at a male audience of the ages 17-30. It's targeted at those who are great music enthusiasts who's important part in life is music. It's also interested in having the attention of music students and regular gig-goers. Gig-goers is the magazines main target as they're at the heart of music - attending festivals. Also, readers who are techno-savvy, such as people who regulary use social networking sites, and enjoy recieving newsletters are aimed at as NME are big on having fan interaction.

Representation - It represents young musicians as being out for fun. However, unlike the cover, it shares the common representation of Q magazine as it is quite a formal layout. It represents the music lifestyle as just being a laugh and a game but it still has the udnerlying serious issues about it.

Music Magazines LIIAR Analysis

Language - The type face is a Sans Serif type font, which is commonly used for younger aimed audiences or less formal magazine types. The font is consistant throughout apart from the variations of colour, size and spacing. The logo for Q, however, is a Serif font which gives the feeling that Q are serious about the magazines they produce. It also helps the logo stand out from the rest of the texton the cover. The image is of the person who the headline is about - Cheryl Cole. This photo of Cheryl is very seductive as it's primarily focused on her mouth rather than her eyes. Her dark red lipstick is the only dominant colour in the photo which makes her lips seem more 'kissable' while the rest of the colours have been drained to look more dull. Red is the only colour on the cover (excluding shades) which again connotes the sexuality side of the picture. The way the photo has been taken also goes along with the idea of sexual connotations; the water pouring down, and the fact that Cheryl is wet gives off many suggestive connotations. She also has a seduction expression on her face. The background and the colour of her outfit, being black, shows her being more of a bad girl rather than being innocent and pure; while her spiked ring and sequinned leather jacket suggests that she's dangerous but very glamorous. From this, I feel this is advertising Cheryl Cole on her looks rather than her music. A splash is used for one of the articles, the article being about John Lennon. Of course John Lennon is one of the most influential people in all genres of music, and having his artcile on a splash of it's own is as though he's left his own stamp of approval. Unusual for a magazine, this one has no barcode, so I presume it's on the back thus stopping it from taking away from the photo on the front.

Ideology - Music is not just about the sound, it's also about the glamour and the fashion. Music is about the social life, it's about being sexy. Music is business, but that business is a lifestyle of partying and being beautiful, having the attention and having people love who you are for who you actually are.

Institution - Q Magazine is produced by Bauer Media, which is based in Hamburg, Germany on the other hand, it also has an address in London. It is however distributed world wide, the main ones being United Kingdom (Bauer Media), USA (Source IPD and Speedimpex) and Australia (Gordon & Gotch). Bauer Media is hugely known for it's world wide success at distribution of their magazines and have a world wide circulation of magazine titles amounts to 38 million magazines a week. They also have a 50% stake in the Cannel 4 owned company - Box Television - which produces several popular music television shows such as Q TV, 4Music, Kerrang! TV and Smash Hits. They are also the creator of Kerrang! magazine, publisher of TVChoice and Total TVGuide, and launched Closer and Grazia magazines. They also have more than eighty influential media brands spanning a wide range of interests.

Audience - The main targeted audience for Q Magazine is males from ages around 19 all the way up to around 39. It's for those who have a real passion for music who like to be informed on gigs and new bands, but also like to keep the gaps filled in, updates on sport for example. This ensures a higher readership as it draws references from the world of sport, comedy, film and even politics.

Representation - Cheryl Cole gives off the bad chick representation. It's like she doesn't care, she knows she's good. This represents musicians as being socially indepent (maybe not caring about what critics have to say), and it also misleads people into maybe thinking that all musicians are glamourous and, quite honestly (or not so, thanks to photo-editing software) perfect.

Language - The type face is a Sans Serif type font, which is commonly used for younger aimed audiences or less formal magazine types. The font is consistant throughout apart from the variations of colour, size and spacing. The only exclusion is the masthead title KERRANG! This has it's own type face as it is also used as a logo, the trashed font is seen as the magazines identity. The image of the cover is a photo of the band that is featured in the main article. The band, Bring Me The Horizon, are all in dull coloured clothing and it blends well with the black background. These colours give off a very serious feel, like they mean business. The contrast of that photo has also been lowered which really gives off a 'dead' look, I think this helps suit the genre of the music as they're a metal/screamo band. The way the actual photo has been take was from a low-angle shot but having the lead singer, Oli Sykes, is in eyeline with the camera. This shows BMTH as being a big band, they're dominant in their genre, they're above the reader. Though, this is why Oli is on the ground, he is at the same level as the reader because it is in fact the fans that got them big, they care for their fans and don't feel more dominant over them. The skyline banner has a competition advertised on it to draw in more attention when on sale; the splash logo saying 'WIN' is placed on the left side, so when stacked in a shop, this is what people will see first. It gives passers-by the need to buy the product.

Ideology - Music is a business, but it's a business that can only be run by fans. It's not about dressing in the latest high street brands, it's about being what you want to be, and listening to what you want to listen to. Not following the rules or the crowd and acting like a sheep, just be who you want to be without having a care for what other people may think. It's your choice in life, don't stop listening to your favourite music because someone else doesn't like it.

Institution - Kerrang! Magazine is produced by Bauer Media, which is based in Hamburg, Germany on the other hand, it also has an address in London. It is however distributed world wide, the main ones being United Kingdom (Bauer Media), USA (Source IPD and Speedimpex) and Australia (Gordon & Gotch). Bauer Media is hugely known for it's world wide success at distribution of their magazines and have a world wide circulation of magazine titles amounts to 38 million magazines a week. They also have a 50% stake in the Cannel 4 owned company - Box Television - which produces several popular music television shows such as Q TV, 4Music, Kerrang! TV and Smash Hits. They are also the creator of Kerrang! magazine, publisher of TVChoice and Total TVGuide, and launched Closer and Grazia magazines. They also have more than eighty influential media brands spanning a wide range of interests.

Audience - Males of the ages between 15 and 24 are the main targeted audience for Kerrang!. It's target to those people who live and breath music. Aiming at people were music is an interest, a hobby and most importantly their life - most in particular Rock and Heavy Metal music genre. Also, it's aimed at the more fashion side of music, for the people who want to dress the way bands and rockstars do - trendsetters - and people who play instruments, those who's lifestyle has completely been evolved around music.

Representation - BMTH give off the 'reckless' vibe. They really represent artists as being fan reliable, but knowing music is their business, it's not an excuse to have a fun life and mess around. This is how they make their living.

Language - The type face is a Sans Serif type font, which is commonly used for younger aimed audiences or less formal magazine types. The font is consistant throughout apart from the variations of colour, size and spacing. The logo NME, however, has two strokes around the text and is a different colour from the housestyle, aiding it in standing out from the rest of the text. It has lots of graphics and a splash which resemble stickers, this matches the idea of the magazine being youthful. The main headline also follows this idea of being youthful as the 'The' has been tilted in a child-like fashion. The colours are very bright, and are the contrasted colours from one and other. The skyline advertising a Festival Line-up, this helps the magazine reach the target audience of gig-goers. The yellow on the cover also matches the colour yellow that is on the 'T in the Park' logo, giving the reader some reference before knowing it's on 'T'. The use of splash, in the instance, seems very childlike in the way they're off the centre of axis such like the headline.

Ideology - Music isn't about being serious and earning money. It's all about helping people have a good time and have fun in life, it's about being care free. Music is a way in which you can exit the real world and just escape from it all, it's not serious and it's not hard work, it's all about enjoying yourself and being happy with yourself.

Institution - NME is produced by the media company IPC Media, formerly known as International Publishing Corporation. IPC Media produces over 60 iconic media brands, so they are very big when it comes to printing; they have done newspapers, magazines, trade and technical (specialist magazines), books and all non-newspaper prints. They're a British publisher and are located in within the United Kingdom  in London. IPC are the publishers of many other big magazines such as NME, Nuts, Look, Pick Me Up, NOW,

 and Marie Claire.

Audience -  The NME magazine is targeted at a male audience of the ages 17-30. It's targeted at those who are great music enthusiasts who's important part in life is music. It's also interested in having the attention of music students and regular gig-goers. Gig-goers is the magazines main target as they're at the heart of music - attending festivals. Also, readers who are techno-savvy, such as people who regulary use social networking sites, and enjoy recieving newsletters are aimed at as NME are big on having fan interaction.

Representation - It represents young musicians as being quite reckless, they are just out for fun. It shares the common representation of not caring like the previous magazines. It represents the music lifestyle as just being a laugh and a game with nothing serious about it. It's very youthful.