Friday 11 November 2011

Contents Page LIIAR Analysis

Language - The contents of Q magazine has a very business-like professional look about it. Everything is consistant including the colours and size of the font. As well as this, everything is linear, which again aids the idea of the magazine looking business-like and professional. It continues the colour scheme from the front cover of red, white and black, this is because the Q logo is dominantly red. Unfortunately, this is not the matching contents page to the Q front cover I have chosen, therefore I cannot compare the artists on the inside. However, judging from other contents, the main image is the featured band on the front cover, mainly the reason the audience buy this specific issue. The text is placed on the left hand side because automatically when reading, we read from left to right, therefore the articles will be the first thing we read. But on the other hand, when turning a page, it is the right hand side we see first, this is why the photo is placed on the right.
Ideology - The contents page of this Q magazine is quite in contrast with the cover of Q magazine I analysed, but bear in mind, this may be as they are from different issues. This contents page implies that Q is all business and are very serious. The layout seems somewhat formal giving the magazine an upperclass feel to it, thus implying that music is an upperclass form of entertainment.
Institution - Q Magazine is produced by Bauer Media, which is based in Hamburg, Germany on the other hand, it also has an address in London. It is however distributed world wide, the main ones being United Kingdom (Bauer Media), USA (Source IPD and Speedimpex) and Australia (Gordon & Gotch). Bauer Media is hugely known for it's world wide success at distribution of their magazines and have a world wide circulation of magazine titles amounts to 38 million magazines a week. They also have a 50% stake in the Cannel 4 owned company - Box Television - which produces several popular music television shows such as Q TV, 4Music, Kerrang! TV and Smash Hits. They are also the creator of Kerrang! magazine, publisher of TVChoice and Total TVGuide, and launched Closer and Grazia magazines. They also have more than eighty influential media brands spanning a wide range of interests.
Audience - The main targeted audience for Q Magazine is males from ages around 19 all the way up to around 39. It's for those who have a real passion for music who like to be informed on gigs and new bands, but also like to keep the gaps filled in, updates on sport for example. This ensures a higher readership as it draws references from the world of sport, comedy, film and even politics.
Representation - In theis contents page, the artists are represented in quite a cultural way. One band is in a rural hillside, while another artist is stood near some ancient pillars. This gives the idea of music artists being quite intellectual as this is stereotypical of culture people.
Language - Kerrang! features a one dominant picture which takes up approximately half of the page. Only the main photo is horizontally straight, the other photos are slightly cantered. The red and yellow colours are common in every Kerrang! magazine. The signature from the editor gives the magazine a more personal feel while still being quite formal. There are not many words apart form the article titles, it gives it a very easy feel to read. The fonts are all sans serif which gives the magazine a youthful feel to it.
Ideology - The idelogy for the contents is just like it's cover. Music is a business, but it's a business that can only be run by fans. It's not about dressing in the latest high street brands, it's about being what you want to be, and listening to what you want to listen to. Not following the rules or the crowd and acting like a sheep, just be who you want to be without having a care for what other people may think. It's your choice in life, don't stop listening to your favourite music because someone else doesn't like it.
Institution - Kerrang! Magazine is produced by Bauer Media, which is based in Hamburg, Germany on the other hand, it also has an address in London. It is however distributed world wide, the main ones being United Kingdom (Bauer Media), USA (Source IPD and Speedimpex) and Australia (Gordon & Gotch). Bauer Media is hugely known for it's world wide success at distribution of their magazines and have a world wide circulation of magazine titles amounts to 38 million magazines a week. They also have a 50% stake in the Cannel 4 owned company - Box Television - which produces several popular music television shows such as Q TV, 4Music, Kerrang! TV and Smash Hits. They are also the creator of Kerrang! magazine, publisher of TVChoice and Total TVGuide, and launched Closer and Grazia magazines. They also have more than eighty influential media brands spanning a wide range of interests.
Audience - Males of the ages between 15 and 24 are the main targeted audience for Kerrang!. It's target to those people who live and breath music. Aiming at people were music is an interest, a hobby and most importantly their life - most in particular Rock and Heavy Metal music genre. Also, it's aimed at the more fashion side of music, for the people who want to dress the way bands and rockstars do - trendsetters - and people who play instruments, those who's lifestyle has completely been evolved around music.
Representation - In the contents, BMTH really represent something else compare to the front cover of the issue. They are caring for their fans, and they know they wouldn't be where they are currently without their fanbase.
Language - The typeface is quite unconventional as it doesn't follow a housestyle, the fonts are all different, there are a minimum of three fonts used, two of which are serif, then one of which is sans serif. This somewhat resembles a newspaper or a business document while keeping it's youthful appeal. The only bit of colour (exluding images) is an advertisement for the magazine itself. It's also place on the bottom right of the page as this will be the first thing a reader will see. The font of this advertisement is also prodominantly bigger than the rest of the font on the page (exluding title). Compared to other magazines, this seems to rely more on photographs rather than text, however, it still seems to have a higher reading age than other magazines.
Ideology - This contents page implies that NME is all are very serious but still have a hint of youthfulness and fun. The layout seems somewhat formal giving the magazine an upperclass feel to it, thus implying that music is an upperclass form of entertainment.
Institution - NME is produced by the media company IPC Media, formerly known as International Publishing Corporation. IPC Media produces over 60 iconic media brands, so they are very big when it comes to printing; they have done newspapers, magazines, trade and technical (specialist magazines), books and all non-newspaper prints. They're a British publisher and are located in within the United Kingdom  in London. IPC are the publishers of many other big magazines such as NME, Nuts, Look, Pick Me Up, NOW,
 and Marie Claire.
Audience -  The NME magazine is targeted at a male audience of the ages 17-30. It's targeted at those who are great music enthusiasts who's important part in life is music. It's also interested in having the attention of music students and regular gig-goers. Gig-goers is the magazines main target as they're at the heart of music - attending festivals. Also, readers who are techno-savvy, such as people who regulary use social networking sites, and enjoy recieving newsletters are aimed at as NME are big on having fan interaction.
Representation - It represents young musicians as being out for fun. However, unlike the cover, it shares the common representation of Q magazine as it is quite a formal layout. It represents the music lifestyle as just being a laugh and a game but it still has the udnerlying serious issues about it.

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