Institution

The institution I would be aiming for would be Future PLC. This is because Future have operations in the UK, US and Australia. They also specialise in special-interest publications and have created over 180 publications, websites and events for people who are passionate about their interest. They hold market-leading positions in games, film, music, technology, cycling, automotive and crafts.

Additionally, Future do not have a magazine for the electro/synth genre. I also feel it's a good decision as they would not be too much out of their comfort zone, they have published many heavy metal magazines, and many guitar magazines. These magazines include Classic Rock, Metal Hammer, Revolver, and Guitar World. They were also voted No.1 for guitar magazines world wide. My choice of genre for the magazine has never been published by Future, and I don't think there is a magazine out there specifi to this niche genre.

Future were established in 1985 with just one magazine. Today, Future sells 3.2 million magazines each month; they attract more than 23 million unique visitors to their websites; and they host 27 annual live events that attract hundreds of thousands of enthusiasts. This is perfect for me as my target audience is people who use the internet a lot, keeping up to date with social networking, and people who love to go to music events and gigs as such. They employ nearly 1,200 people in our offices in the UK, the US, and Australia.