Language - The type face is a Sans Serif type font, which is commonly used for younger aimed audiences or less formal magazine types. The font is consistant throughout apart from the variations of colour, size and spacing. The logo for Q, however, is a Serif font which gives the feeling that Q are serious about the magazines they produce. It also helps the logo stand out from the rest of the texton the cover. The image is of the person who the headline is about - Cheryl Cole. This photo of Cheryl is very seductive as it's primarily focused on her mouth rather than her eyes. Her dark red lipstick is the only dominant colour in the photo which makes her lips seem more 'kissable' while the rest of the colours have been drained to look more dull. Red is the only colour on the cover (excluding shades) which again connotes the sexuality side of the picture. The way the photo has been taken also goes along with the idea of sexual connotations; the water pouring down, and the fact that Cheryl is wet gives off many suggestive connotations. She also has a seduction expression on her face. The background and the colour of her outfit, being black, shows her being more of a bad girl rather than being innocent and pure; while her spiked ring and sequinned leather jacket suggests that she's dangerous but very glamorous. From this, I feel this is advertising Cheryl Cole on her looks rather than her music. A splash is used for one of the articles, the article being about John Lennon. Of course John Lennon is one of the most influential people in all genres of music, and having his artcile on a splash of it's own is as though he's left his own stamp of approval. Unusual for a magazine, this one has no barcode, so I presume it's on the back thus stopping it from taking away from the photo on the front.
Ideology - Music is not just about the sound, it's also about the glamour and the fashion. Music is about the social life, it's about being sexy. Music is business, but that business is a lifestyle of partying and being beautiful, having the attention and having people love who you are for who you actually are.
Institution - Q Magazine is produced by Bauer Media, which is based in Hamburg, Germany on the other hand, it also has an address in London. It is however distributed world wide, the main ones being United Kingdom (Bauer Media), USA (Source IPD and Speedimpex) and Australia (Gordon & Gotch). Bauer Media is hugely known for it's world wide success at distribution of their magazines and have a world wide circulation of magazine titles amounts to 38 million magazines a week. They also have a 50% stake in the Cannel 4 owned company - Box Television - which produces several popular music television shows such as Q TV, 4Music, Kerrang! TV and Smash Hits. They are also the creator of Kerrang! magazine, publisher of TVChoice and Total TVGuide, and launched Closer and Grazia magazines. They also have more than eighty influential media brands spanning a wide range of interests.
Audience - The main targeted audience for Q Magazine is males from ages around 19 all the way up to around 39. It's for those who have a real passion for music who like to be informed on gigs and new bands, but also like to keep the gaps filled in, updates on sport for example. This ensures a higher readership as it draws references from the world of sport, comedy, film and even politics.
Representation - Cheryl Cole gives off the bad chick representation. It's like she doesn't care, she knows she's good. This represents musicians as being socially indepent (maybe not caring about what critics have to say), and it also misleads people into maybe thinking that all musicians are glamourous and, quite honestly (or not so, thanks to photo-editing software) perfect.
Language - The type face is a Sans Serif type font, which is commonly used for younger aimed audiences or less formal magazine types. The font is consistant throughout apart from the variations of colour, size and spacing. The only exclusion is the masthead title KERRANG! This has it's own type face as it is also used as a logo, the trashed font is seen as the magazines identity. The image of the cover is a photo of the band that is featured in the main article. The band, Bring Me The Horizon, are all in dull coloured clothing and it blends well with the black background. These colours give off a very serious feel, like they mean business. The contrast of that photo has also been lowered which really gives off a 'dead' look, I think this helps suit the genre of the music as they're a metal/screamo band. The way the actual photo has been take was from a low-angle shot but having the lead singer, Oli Sykes, is in eyeline with the camera. This shows BMTH as being a big band, they're dominant in their genre, they're above the reader. Though, this is why Oli is on the ground, he is at the same level as the reader because it is in fact the fans that got them big, they care for their fans and don't feel more dominant over them. The skyline banner has a competition advertised on it to draw in more attention when on sale; the splash logo saying 'WIN' is placed on the left side, so when stacked in a shop, this is what people will see first. It gives passers-by the need to buy the product.
Ideology - Music is a business, but it's a business that can only be run by fans. It's not about dressing in the latest high street brands, it's about being what you want to be, and listening to what you want to listen to. Not following the rules or the crowd and acting like a sheep, just be who you want to be without having a care for what other people may think. It's your choice in life, don't stop listening to your favourite music because someone else doesn't like it.
Institution - Kerrang! Magazine is produced by Bauer Media, which is based in Hamburg, Germany on the other hand, it also has an address in London. It is however distributed world wide, the main ones being United Kingdom (Bauer Media), USA (Source IPD and Speedimpex) and Australia (Gordon & Gotch). Bauer Media is hugely known for it's world wide success at distribution of their magazines and have a world wide circulation of magazine titles amounts to 38 million magazines a week. They also have a 50% stake in the Cannel 4 owned company - Box Television - which produces several popular music television shows such as Q TV, 4Music, Kerrang! TV and Smash Hits. They are also the creator of Kerrang! magazine, publisher of TVChoice and Total TVGuide, and launched Closer and Grazia magazines. They also have more than eighty influential media brands spanning a wide range of interests.
Audience - Males of the ages between 15 and 24 are the main targeted audience for Kerrang!. It's target to those people who live and breath music. Aiming at people were music is an interest, a hobby and most importantly their life - most in particular Rock and Heavy Metal music genre. Also, it's aimed at the more fashion side of music, for the people who want to dress the way bands and rockstars do - trendsetters - and people who play instruments, those who's lifestyle has completely been evolved around music.
Representation - BMTH give off the 'reckless' vibe. They really represent artists as being fan reliable, but knowing music is their business, it's not an excuse to have a fun life and mess around. This is how they make their living.
Language - The type face is a Sans Serif type font, which is commonly used for younger aimed audiences or less formal magazine types. The font is consistant throughout apart from the variations of colour, size and spacing. The logo NME, however, has two strokes around the text and is a different colour from the housestyle, aiding it in standing out from the rest of the text. It has lots of graphics and a splash which resemble stickers, this matches the idea of the magazine being youthful. The main headline also follows this idea of being youthful as the 'The' has been tilted in a child-like fashion. The colours are very bright, and are the contrasted colours from one and other. The skyline advertising a Festival Line-up, this helps the magazine reach the target audience of gig-goers. The yellow on the cover also matches the colour yellow that is on the 'T in the Park' logo, giving the reader some reference before knowing it's on 'T'. The use of splash, in the instance, seems very childlike in the way they're off the centre of axis such like the headline.
Ideology - Music isn't about being serious and earning money. It's all about helping people have a good time and have fun in life, it's about being care free. Music is a way in which you can exit the real world and just escape from it all, it's not serious and it's not hard work, it's all about enjoying yourself and being happy with yourself.
Institution - NME is produced by the media company IPC Media, formerly known as International Publishing Corporation. IPC Media produces over 60 iconic media brands, so they are very big when it comes to printing; they have done newspapers, magazines, trade and technical (specialist magazines), books and all non-newspaper prints. They're a British publisher and are located in within the United Kingdom in London. IPC are the publishers of many other big magazines such as NME, Nuts, Look, Pick Me Up, NOW,
and Marie Claire.
Audience - The NME magazine is targeted at a male audience of the ages 17-30. It's targeted at those who are great music enthusiasts who's important part in life is music. It's also interested in having the attention of music students and regular gig-goers. Gig-goers is the magazines main target as they're at the heart of music - attending festivals. Also, readers who are techno-savvy, such as people who regulary use social networking sites, and enjoy recieving newsletters are aimed at as NME are big on having fan interaction.
Representation - It represents young musicians as being quite reckless, they are just out for fun. It shares the common representation of not caring like the previous magazines. It represents the music lifestyle as just being a laugh and a game with nothing serious about it. It's very youthful.
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